Smiles – Validation worth its weight in Gold!

March 18, 2010

 I was at a local film night recently and was introduced to a short film called Validation. It is a fable about free parking and the impact positivism can have on oneself and the lives around them. It got me thinking about our industry and the impact that a basic smile can have on a visitor. In a world of escalating costs, increased competition, transportation chaos, the one thing that has always been free is potentially the greatest resource any of our destinations could have. Enjoy!