Tools & Resources

Marketing and Research

MQO – Consumer Mindset Research for Atlantic Canada

MQO_ResearchConsumer_Mindset_Trends_Travel_AC_January 2021 FR

MQO Research_Consumer Mindset Trends on Travel in Atlantic Canada_Jan 20 2021

General Canadian Market Information and Research

Destination Canada Resources

Destination Canada Research Reports – Quarterly Tourism Snapshot, Tourism Outlook (Fall 2022), Key Tourism Trends, Marketing Insights and more

Destination Market Profile and Market & Market Highlights for International Visitors to Canada

Brand Canada Library Directory – Destination Canada branding, images and image libraries for each of the provinces and territories (please note that permissions are required)

Other National Resources 

Conference Board of Canada – various reports about tourism growth, tourism recovery, tourism insights, travel trends and economic opportunities (note that some reports have a cost attached)

Statistics Canada Travel and Tourism Statistics – statistical information on domestic and international travel and tourism, tourism employment and traveller characteristics

Tourism Industry Association of Canada Resources and Featured Publications – includes federal budget information, Tourism Fast Facts, Request for Proposals and more

Atlantic Canada Agreement on Tourism (ACAT)is a partnership of the four provincial governments in Atlantic Canada and the federal government (ACOA) to promote Atlantic Canada internationally – the What’s New page highlights some recent research

Atlantic Canada Opportunities Agency (ACOA) is a federal funding agency and is leading the Atlantic Growth Strategy

Cruise Lines International Association (CLIA) – features research on the global cruise industry, including annual State of the Industry Reports

Information available on the cruise industry around the world.

The World Travel & Tourism Council –  The WTTC represents the private sector by trying to create awareness of the global impact of travel and tourism

Creative City Network of Canada – Library of resources features reports and toolkits to assist with cultural planning and mapping, community building and cultural tourism

Travel Tourism Research Association Global travel insights including conference information, research and other knowledge sharing

Provincial Tourism Market Information and Research

Nova Scotia

Tourism Nova Scotia Research Reports – Find visitor statistics, revenue reports and more

Sign up for the Tourism NS Newsletter – providing news and resources for Nova Scotia’s tourism industry

Nova Scotia Tourism 2018-23 Strategic Plan – Driving Export Revenue

Department of Communities, Culture, Tourism & Heritage Business Plan for 2023 to 2024

Events Nova Scotia – can assist with planning an event in your community or region

Tourism Industry Association of Nova Scotia (TIANS)

Newfoundland and Labrador

Provincial Department of Tourism, Culture and Recreation – Visitor and Market Insights

Hospitality Newfoundland and Labrador (HNL) – provincial tourism industry association

Newfoundland & Labrador Tourism Vision 2026 – Strategy document for NL Tourism

Newfoundland & Labrador Tourism Marketing Strategy

Prince Edward Island

Monthly Tourism Indicators – measures used to evaluate monthly tourism activity

Provincial Tourism Strategy 2022-23

Tourism Industry Association of PEI (TIAPEI)

TIAPEI Tourism Wellness Program: Putting People First

New Brunswick

New Brunswick Tourism Growth Strategy 2018-25: New Tourism Economy

New Brunswick Department of Tourism, Culture & Recreation – Tourism Industry Information

Provincial Tourism Publications – Annual Reports, Tourism Indicators, Occupancy Rates

Tourism Industry Association of New Brunswick (TIANB)