‘Greenwashing’ can turn customers against you.
June 3, 2010
In the most recent National Geographic Greendex study a large proportion of Canadians self identified as feeling cynical from all the “greenwashing” that was happening across the country. These exaggerated environmental claims from businesses are actually causing a level of cynicism within people that has led them to become less environmentally conscious according to the Greendex study. To read the full study visit the National Geographic site.