GMIST offers a full range of programs to help tourism businesses and destinations enhance their visitor experience programming within strong sustainable tourism practices. Below are a number of our current training offerings.
High Value Marketing – Moving Your Audience to Action
January 23, 2023
Imagine, if this was 30 years ago and you wanted to connect to your audience. You’d probably purchase an ad in one of the local papers or radio stations. If you wanted your audience to buy, you’d craft an ad to tell them what you were selling and how they’d benefit. Marketing was primarily about… Read More
ACTivate
Feb 28 - June 23, 2023
Building Strong and Resilient Communities The ACTivate (Activating Community Tourism) program is an exciting collaboration between GMIST and The Coady Institute at St. Francis Xavier University that will support community change leaders who wish to learn how to apply a citizen-led approach to community development. This program is aimed at proactive learners who wish to… Read More
The Sandbox Series – Fall 2022
November 1, 2022
The Sandbox Sessions have been designed to bring together small groups of industry colleagues to “play” around with a series of FREE themed sessions delivered in a very informal and interactive setting. Each session will be led by an industry leader who will provide a brief presentation on a practice or idea they have been… Read More
Festivals & Events Webinar Series – Fall 2022
October 20, 2022
Festivals and events are critically important to communities all across Canada, and we have a wide range of them ranging from small community gatherings to large multi-day celebrations. This fall, as you re-group from the 2022 season, GMIST is presenting a couple of webinars to help with further development or expansion of your event. These… Read More
Museum Hack Storytelling Workshop
Awesome Stories! GMIST is excited to be partnering with the award winning Museum Hack out of New York City to offer their own fiery brand of Story Telling through a unique online workshop. For those who aren’t familiar with Museum Hack they have revolutionized tours with their story centred approach and cutting edge marketing… Read More