Using Story to Brand Your Efforts
Feb 6, 2023
At a recent GMIST workshop, StoryCenter, an international digital storytelling training and consulting organization, helped a dozen participants create short films about their lives, work, and businesses. The stories capture essential emotional connections between their personal lives and families, and their small business efforts. At this workshop, StoryCenter’s founder Joe Lambert, will share examples from that workshop, and discuss ways that effective storytelling can assist with your ability to brand and market your business, including how these short films can work for public presentations, social media posts, and your website.
Webinar: Monday, February 6, 2023 – 2:00 – 3:00 pm AST / 2:30 pm – 3:30 pm NST
Join Joe for this 60 minute webinar that will give you insights about how to craft your story and how your story intersects with your brand. There are no prerequisites and GMIST is covering the cost for all interested participants.
About Joe Lambert
Joe Lambert founded the Center for Digital Storytelling (now StoryCenter) in 1994. He and his colleagues developed a computer training and arts program known as The Digital Storytelling Workshop. Joe and his staff have traveled the world to spread the practice of digital storytelling, to all 50 US States and some 79 countries. Lambert is author of Digital Storytelling: Capturing Lives, Creating Community (6th Edition, Digital Diner Press) and his more recent Seven Stages: Story and the Human Experience(Digital Diner Press). In 2022, Lambert celebrated his 39th year as a non-profit Executive Director, having evolved his professional work in the performing arts in the 1980s and early 1990s.