The Sandbox Series
January 27 - March 24, 2021
The Sandbox Series
The sandbox series has been designed to bring together small groups of industry colleagues to “play” around with a series of themed sessions delivered in a very informal and interactive setting. Each session will have an industry leader who will provide a brief presentation on a practice or idea they have been focusing on within their business or community. The goal of the sessions is to create a space to share ideas in these crazy times and find like-minded colleagues to bounce some ideas or questions off of!
Very simple we will be using the online platform zoom to bring together 12-16 industry colleagues. What we ask is you come ready to interact, share your ideas, ask your questions and just be willing to share. These sessions are on a first come, first served basis and are free to industry. The first two sessions will be open immediately with each subsequent session being posted on Wednesday one week before the session. We will record and post the sessions.
The Sandbox Sessions
Wednesday January 27, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: Innovation, Adaptation and Partnerships in Festival and Events
Kim Doyle is a partnership and product development strategist with more than 15 years of experience in leading world-class events such as the annual Cavendish Beach Music Festival. When COVID shut down mass gatherings, Kim continued to create opportunities to connect artists to audiences and brands with fans through digital and hybrid initiatives. Join us for an interactive discussion on why and how Kim redefined product and partnerships and how you might start thinking of new approaches for your festival or event.
Presenter: Kim Doyle, Director of Partnerships, Cavendish Beach Music Festival, PEI
Target Audience: Those who work in Festival and Events and want to use new approaches and practices to engage their audience.
Wednesday Feb 3, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: The COVID Pivot: How to use digital media to stay connected with your audience.
Alain Bosse (aka the Kilted Chef) is a well known chef in Atlantic Canada. For the past 15 years he has been one of the key ambassadors for the Atlantic Canada Seafood industry travelling the world promoting our industry. He has also been a successful culinary experience provider running his own culinary experiences from his farm house in Pictou, NS and also partnering with other tourism businesses around Atlantic Canada. When COVID hit like many businesses he too felt the impact with the loss of most of his business. However, on a whim, he and his wife turned to Facebook live and started an online cooking show. What started out as a way to stay busy during the dark days of COVID has turned into an interesting new business stream for Chef. Join us as we hear his story and look at how you can use digital media to stay connected to your consumers in some unique ways.
Presenter: Chef Alain Bosse (AKA, Kilted Chef), Pictou, NS
Target Audience: Business Operators who want to use new technologies in unique ways to connect with their audience/customers.
Wednesday Feb 10, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: Experiential Tourism During COVID and Beyond.
Perry Gotell is the owner of one of the most high-profile regional tourism businesses, Tranquility Cove Adventures in Georgetown, PEI. A lobster fisherman for many decades, Perry turned his love for PEI and working on the water into one of the most highly recognized experiential tourism businesses in Atlantic Canada. While COVID had a serious impact on Tranquility Cove’s bottom line it has not deterred Perry from investing in his business and thinking about what he needs to do to stay relevant and profitable. Join us as Perry shares his struggles and successes during COVID as he talks about why he chose to invest in his business during COVID.
Presenter: Perry Gotell, Owner of Tranquility Cove Adventures, Georgetown, PEI
Target Audience: Experience/Adventure/Tour Operators looking to adapt their offerings to match current realities from the impact of COVID.
Wednesday Feb 17, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: Culinary Tourism – Out in Nature
Lori McCarthy is the owner of the highly awarded and written about Cod Sounds. Her business is focused on telling the stories of Newfoundland and Labrador through food – often gathered through her renowned foraging experiences. Like everyone else, Cod Sounds has been impacted by COVID, but Lori has continued to explore new avenues for her business. Join us as Lori tells us about her business and where she sees the opportunity and challenges for the culinary industry may lie for 2021 and beyond.
Presenter: Lori McCarthy, Owner Cod Sounds, NL
Target Audience: Operators who work in the food/experience sector who want to adapt/manage their offerings during COVID.
Wednesday Feb 24, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: Tourism Community Preparedness in COVID Times.
Ian Stone and Nora Fever work for the nationally awarded community agency the Gros Morne Cooperating Association (GMCA) in Rocky Harbour, NL. The GMCA works in partnership with local communities and Parks Canada to ensure they are building a world class tourism experience for visitors to the region. As one of the most visited destinations in NL, Gros Morne needed to rethink how it would prepare the destination for visitors in 2020. Join us as Ian and Nora talk about the “Safe and Clean” program that was instituted in the region and the level of communication that was established for both visitors and local citizens to ensure everyone was provided the most relevant and useful information possible.
Presenter: Ian Stone and Nora Fever, GMCA, NL
Target Audience: DMO/Municipalities/TIAs and businesses who want to discuss practices and actions they can take to prepare for 2021.
Wednesday March 3, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: Mountain Biking/Fat Biking.
While the pandemic has has had wide spread impacts in our industry, one of the largest increases we have seen is the demand for trails and biking options. We are lucky this week to have John McNair, the owner of Outdoor Elements a retail and adventure experience company, based in Sussex, New Brunswick. John will share with us his passion for the outdoors and how he has grown his business from the retail realm into adventure operations with a special focus on what he has done with mountain biking and fat biking. He will share his story from “poaching trails” on his mountain bike to promoting world class trails. Like all of us John was hit hard by the pandemic and he will share with us his challenges and successes with an eye towards the opportunity of biking and fat biking in today’s market.
Presenter: John McNair, Owner Outdoor Elements, Sussex, NB
Target Audience: Adventure Tourism Operators, Trails Groups, NGO Attractions, Experience Providers
Wednesday March 10, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: The Opportunity of Trails
Jane McCulloch is a highly regarded trail tourism and community development consultant with nearly 20 years working in the industry across Canada and currently has a trail column on CBC Information Morning in Southwestern New Brunswick. Over this time, she has seen significant changes in the industry, including the development of trails as a tourism product. While many in the region were adversely impacted due to Covid, trails have seen a phenomenal increase in usage since the lockdown was declared in March. Many trails developed Covid protocols to ensure that proper physical distancing measures were followed because of this. Jane has been working with clients to help them understand the untapped potential of their trail network and how they can capitalize on the growing trend of trail tourism. Join us to learn how your business, organization or community can diversify or adapt in order to benefit from the potential of the trail economy and placemaking through better use of an asset that many have taken for granted for many years.
Presenter: Jane McCulloch, Owner Terminus Consulting, Saint John, NB
Target Audience: Businesses wanting to utilize trails as part of their offerings, Trail Communities, Municipalities, NGOs, Gov
Wednesday March 17, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: Risk Management
Mike Carpenter is the co-owner and lead guide of Red Rock Adventure in St. Martins, NB offering day and multi-day sea kayaking and backpacking experiences on the Bay of Fundy. He also works as the Director of Outdoor Leadership at Rothesay Netherwood School in Rothesay, NB where he is responsible for organizing outdoor adventure, wilderness camping, and international service trip experiences to students in grade 6-12. Through these responsibilities, Mike has developed an appreciation and knowledge about the importance of risk management planning to ensure the safety of his staff, students, and guests. Join us and have a conversation with Mike as he shares the steps and systems needed to develop a relevant and usable risk management plan that works for your business or organization.
Presenter: Mike Carpenter, Co-Owner Red Rock Adventure, St. Martins, NB
Target Audience: Tourism Operators, NGO Attractions, Experience Providers
Wednesday March 24, 2021 – 10:00 – 11:15 AM AST (10:30 – 11:45 AM NT).
Topic: Pivoting Partnerships in a Pandemic – Festival and Events
It’s no secret that 2020 was a different year for all. From figuring out how to navigate life during a pandemic, to coming to terms with the new normal, Kim Doyle and Abbey MacDonald are here to share their story of pivoting partnerships for festival and events, during the pandemic. Kim is a partnership and product development strategist with more than 15 years of experience in leading world-class events such as the annual Cavendish Beach Music Festival. Abbey comes from the corporate world, having 5 years of experience in Marketing but most recently a focus on Sponsorship with the Atlantic Lottery Corporation. Learn how these two steered their way through a global pandemic and continued to pull off festivals and events!
Presenters: Kim Doyle, Director of Partnerships, Cavendish Beach Music Festival, PEI & Abbey MacDonald, Community and Sponsorship Strategist, Atlantic Lottery Corporation, Moncton, NB
Target Audience: Those who work in Festival and Events and want to better understand the world of partner engagement and sponsorship.