Our Courses


Open Intake

A little dose of help just when you need it – Please note this program is now full check back later in the fall for early 2022 dates.

We could all use a little extra help, especially when we have a deadline or come up against a writer’s block so big it obliterates the sun.

Maybe you need someone in your corner when you’re feeling unsure about a story or you’re about to launch a new experience and could use an extra set of expert eyes before you go live. If you’re a one-person team, you may need some advice on writing social stories that connect with visitors.

Whatever your story emergency, we’re here for you.  GMIST has partnered with the Story Doctor, Margaret Doyle to provide three 30 minute sessions to help you move your business story forward.

Our Story-First Aid Kits focus on one particular issue for precisely 30 minutes and give you dedicated care to resolve your story problem. We drop into your process and get straight to work, repairing, writing, editing, strategizing, and encouraging you in your content process.

We are a confidential partner and solution-oriented so you can feel more confident about your content creation and be assured you’re on the right track.

If you’re huddled in the corner of your office, virtual or otherwise, and your stomach is in knots because you have doubts about your story, we’re who you want to call.

With every one of our kits, you’ll receive complimentary, targeted resources to support you in your ongoing story work.

Story-First Aid

How does it work?

Before your Story-First Aid, you’ll fill out a one-page worksheet and submit it to mags@whatisyourstory.ca. By providing some up-front insights, we can focus the session on your priorities and ensure you get the right help on a specific problem.

 What can I work on in a Story-First Aid session?

Anything to do with content and storytelling! Suggested topics best covered in a half-hour include things such as: copywriting or editing, headlines, titles, or taglines; help with an About Us web page copy; campaign ideas, feature story pitches, content strategy questions, editorial calendars, website user experience, visitor experience stories, social media storytelling.


Promotional offer for Summer 2021:  This program is open only to Atlantic Canada Tourism Businesses both for profit and non profit.   GMIST will contribute $250 per business toward the three sessions and the business will pay $50.  The session  includes pre- and -post session worksheet and three half hour Story-First Aids with the Story Doctor conducted online or via phone.




If you have any questions please feel free to email us at info@gmist.ca or give us a call at 506 754-1200.