Marketing and Storytelling Learning Series – Fall 2025
Nov 4, 18, 25
Back by popular demand we are continuing our journey of learning and self discovery around story development, brand awareness and marketing with three very purposeful sessions. Our facilitator, Kerry Anne MacDougall is a passionate brand and marketing strategist who successfully launched, grew, and led her creative agency for over 15 years. Today, she works closely with clients to align their brand, culture, and marketing strategies, helping them connect deeply with their audiences in meaningful and lasting ways.
A longtime trainer with GMIST, Kerry Anne believes in demystifying branding and marketing, making it approachable, actionable, and even fun. Her real-world, no-nonsense approach leaves participants feeling empowered, motivated, and ready to rethink their strategies with confidence.
If you’re looking to feel energized, inspired, and equipped to tell your story in a way that truly resonates, Kerry Anne’s passion and expertise will help you turn ideas into impact.
These are limited enrolments so apply early. You must apply for each individually if you wish to attend more than one. These sessions are held online via Zoom so you will need a good internet connection and a computer with a camera and audio. These are interactive sessions so you will need to show up and engage online with your fellow learners.
*Please note that we pay for each space so if you decide not to attend or fail to notify us in advance it may mean removal from future GMIST programs.*
Session 1 Mindset and Marketing
Success in marketing doesn’t start with a strategy, it starts with the right mindset. In this session, we explore the powerful connection between mindset and marketing, identifying the self-limiting beliefs that hold us back, from imposter syndrome to fear of visibility. Participants will learn how to shift their thinking, build confidence, and find clarity in their purpose, ultimately shaping a marketing approach that feels aligned and authentic.
This session isn’t just about marketing tactics, it’s about feeling empowered to take action, make bold decisions, and lead with purpose. By the end of the session, participants will walk away with newfound confidence and practical strategies to show up fully in their marketing efforts.
Date: Nov 4, 2025
Time: 10:30 am – 12:00 pm AST
Cost: We will provide a subsidy to cover the cost.
Session 2 Branding Driven Marketing
Branding and marketing are often used interchangeably, but they are not the same. And understanding the difference changes everything. In this session, Kerry Anne breaks it all down in the simplest, most practical way so that participants can clearly see how brand drives marketing and why getting this right creates consistency, clarity, and impact.
Participants will leave feeling more knowledgeable, inspired, and confident, not only in leading their own marketing efforts but also in guiding external partners like agencies and designers. Whether working with a team or outsourcing marketing, this session equips participants to lead with clarity and purpose, ensuring their marketing efforts are strategic, effective, and aligned with their brand identity.
Date: Nov 18, 2025
Time: 10:30 am – 12:00 pm AST
Cost: We will provide a subsidy to cover the cost.
Session 3 Storytelling for Tourism Operators
“What’s my story? Why does it matter?” These are the questions every tourism operator should be able to answer, and in this session, we unlock the power of storytelling in a way that is both practical and transformative.
Using Kerry Anne’s unique storytelling approach, participants will discover how to uncover compelling narratives that resonate with audiences and build trust. With just a couple of simple but powerful tools, you’ll learn how to shape and share stories in a way that feels authentic, engaging, and impactful. This session is a game-changer for anyone looking to elevate their storytelling.
Date: Nov 25, 2025
Time: 10:30 am – 12:00 pm AST
Cost: We will provide a subsidy to cover the cost.
Contact
If you have any questions please don’t hesitate to reach out to us at info@gmist.ca.