Our Courses

GMIST Festival and Events Academy – This Program is FULL

October 20 - November 29, 2021

The GMIST Festival and Events Academy is an intensive online program run over 6-7 weeks.  It is designed for festival and event managers interested in developing their knowledge and skills to enhance and develop their events.  Working with renowned international festival expert Paul Gudgin, the event academy will feature sessions on developing effective strategies, handling finance and fundraising, marketing and media and event organization.  The course includes three one-to-one sessions with Paul as well as a useful course handbook and reference guide.

Program Outline

Pre-Course Introduction  (30 minutes) – 20, 21 22 October

Initial ono-to-one meeting with Paul to introduce the course and to talk about your event, ambitions and challenges

Session 1 Where Are We Now – Tuesday 26 October  10:00 – 11.30am AST

An opportunity to consider our own events and how they fit in to the broader event landscape in a post-Covid world

Session 2  Money Matters – Wednesday 27 October  10:00 – 11.30am AST

Managing what we have (budgeting) and how to go about finding more resources (partnerships and fundraising) to strengthen our events.

Session 3  Filling the Seats – Tuesday 9 November  10:00 – 11.30am AST

Marketing plans, working with the media and developing a strong social media presence to build audiences

Session 4  Organisation Matters – Wednesday 10 November 10:00 – 11.30am AST

A look at structure, governance and operations to help events run smoothly and develop their potential

Mid-Course Meeting (45 minutes) – Week Commencing 15 November 

An opportunity to discuss the content of the sessions so far and raise issues connected to your own event in more detail. Completed  one to one with Paul

Session 5  How to get there – Tuesday 23 November 10:00 – 11:30 am AST

Developing action plans to realise ambitions and mitigate risks for your events.

Post-Course Meeting (1 hour) – Week commencing 29 November

An opportunity to reflect on the course content and discuss further how you can develop plans to take your events forward.  Completed one to one with Paul

Max Participants

15 (Note this is only open to Atlantic Canadian participants at this time). Due to limited seats please note only one person per festival or event may apply – if there is still space closer to program start we may be able to accomodate.


Oct 20 – Nov 29, 2021


Online Zoom (You will need access to stable internet connection or phone line, camera and mic that work)


$575 – A scholarship of $500 will be applied to all accepted applicants – so total cost to participants is $75.

The Facilitator

Paul Gudgin has been involved with the festival industry for 30 years working on a wide range of large-scale and smaller events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets. Paul was the first recipient of the Arts and Business (Scotland) Award for Leadership and awarded an Honorary Degree by the University of Edinburgh. He has become widely regarded as a leading expert in the field of festival and event management and was appointed Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University. Paul has been engaged to deliver training by a host of organisations including the British Council, Events Tasmania, The New Zealand Association of Event Professionals, Festivals and Events Ontario, Rotterdam Festivals, the Australian Centre for Event Management and the National Arts Council of Korea.


This Program is FULL

For more information:

PO Box 130 Rocky Harbour, NL A0K4N0

Tel: (709) 458-7559