Our Courses

Festivals & Events Webinar Series – Fall 2022

October 20, 2022

Festivals and events are critically important to communities all across Canada, and we have a wide range of them ranging from small community gatherings to large multi-day celebrations.  This fall, as you re-group from the 2022 season, GMIST is presenting a couple of webinars to help with further development or expansion of your event.  These 60 minute sessions with industry experts are designed to provide you with insights and helpful tools and strategies for 2023 and beyond!  You can sign up for one or both sessions and registration is FREE.  Sessions will also be recorded for future reference or for sharing with your colleagues.  Festivals & Events Ontario are collaborating with GMIST for these exciting webinars!


Webinar One – Sponsorship: Old Ways Won’t Open New Doors

Thursday, October 20, 11:00 AM – 12 Noon AST / 11:30 AM – 12:30 PM NST / 10:00 – 11:00 AM EST

The world of sponsorship has evolved and even more rapidly so through COVID. How have approaches changed and how can you prepare yourself for success?  This session will provide a 5-step approach to looking at your sponsorship offering and how to present your opportunities to new and renewing partners – leveraging real-life examples of how each of the steps can work.

Brad McCabe, Managing Partner & Co-Founder of Sponsor Circle will lead this session.  Brad is passionate about the sponsorship and not-for-profit industries. With over 20 years’ experience working with brands, agencies, attractions, events and not-for-profits, Brad applies his sponsorship and brand activation knowledge to serve an array of clients. He aims to solve a common issue found in the industry – cutting through the noise to find the right sponsorships to deliver on strategic objectives.  Brad has been integral in leading organizations through transformative changes in structure, engagement and revenue development. In his spare time, he sits on CNE’s Strategy & Policy Committee and coaches youth rugby.

Register HERE

Note that you may register for one or both webinars at the link above.  Once you have registered, you will receive a confirmation with the Zoom link on the day of the session.


Webinar Two: The Element of Volunteers

Thursday, November 17, 11:00 AM – 12 Noon AST / 11:30 AM – 12:30 PM NST / 10:00 – 11:00 AM EST

Volunteers play a critical role in our events. How do we engage them, keep them happy, and ensure they return year after year?  This session will explore the topic of attracting and retaining volunteers, something that is an ongoing challenge for festivals and events large and small throughout the Atlantic Canada region.

This webinar will feature Louise Jackson, a seasoned event professional from hosting large scale sporting events to a festival with over 250,000 guests. She is a graduate of Tourism Management from Georgian College. Louise understands what people need and goes above and beyond to enhance the guest and sponsor experience. Louise is a strategic thinker and prides herself on integrity and innovation. Partnerships and relationship building is the key to Louise’s success.

Register HERE

Note that you may register for one or both webinars at the link above.  Once you have registered, you will receive a confirmation with the Zoom link on the day of the session.