Our Courses

Festivals & Events Learning Series

Our Festivals & Events Learning Series is back for two interesting sessions this Spring!  Festivals and events are an an integral part of the fabric of many communities in Canada and an important component of the tourism industry.  GMIST is excited to be continuing its partnership with Festivals & Events Ontario (FEO) to offer two more FREE learning sessions to help festival & events managers, organizers and developers as you move forward in your planning for the 2024 season and beyond.  These 60 minute sessions with industry experts are designed to provide you with insights and helpful tools whether you are just starting out or are a well established event.  You can sign up for one or both sessions at no cost to you.  Sessions will also be recorded for future reference or for sharing with your colleagues.

AI Platforms I Use Every Day as an SME (Small/Medium Sized Enterprise)

Thursday, March 21, 2024 9:00 AM – 10:00 AM AST / 9:30 AM – 10:30 PM NST / 8:00 – 9:00 AM EST
(Note time change for this session – if you have already registered, your registration is still valid, no need to register again)

In this presentation, we’ll explore the transformative impact of AI on tourism operations within the dynamic realm of festivals and events. Focusing on user-friendly platforms, we’ll delve into how these AI tools seamlessly integrate into daily operations, enhancing efficiency and productivity. From AI-driven customer support to copy writing, I am going to walk you through 10 simple and cost-effective tools that I personally use to work smarter not harder – which includes using ChatGPT to write this session description.

Landon Logie is an award-winning event producer known for the development and delivery of high-end culinary and hospitality experiences.  With a background in hospitality operations management and Special Event Management, and over a decade of experience in high-stakes event design and execution, Landon has built her career around the notion that people will always remember how you made them feel.  Through consulting projects, Landon has become practiced in analyzing special events as both community and tourism assets, creating recommendations to enhance the impact of special events from the perspective of resident pride and inclusion, tourism draw & economic impact, as well as recommendations for criteria and financial levels of grant funding directed to major special events.

Watch the recording HERE


Digital Accessibility and Why You Need to Know About It

Thursday, April 25, 2023 11:00 AM – 12 Noon AST / 11:30 AM – 12:30 PM NST / 10:00 – 11:00 AM EST
(Note date change for this session – if you have already registered, your registration is still valid, no need to register again)

Interested in learning how to make your design, marketing and communications digitally accessible and inclusive for all?  When Jolene MacDonald, a designer and marketer with over 25 years experience, learned about digital accessibility everything changed. Accessibility is more than ramps and push buttons and this webinar will help guide you in the right direction and improve your knowledge about how to become accessible digitally too. Avoid fines, and attract more customers – because accessibility is good for business!

Jolene MacDonald is the Founder of Accessibrand™, Canada’s first accessibility focused design, marketing and communications collective that all have lived experience with disability and inclusion.  For over a decade, she has known that people with disabilities needed a different work model to be able to give their full potential to their careers. Accessibrand™ is based on Jolene’s 25 years of knowledge in the graphic design and marketing industry, as well as her 20 years as a successful entrepreneur and award-winning designer. Top that all off with her own personal disability experience, and out comes an innovative model for a design, marketing and communications agency.

You can watch the recording HERE