Our Courses

Festival and Event Management Masterclass – Online -Limited Space

October 13 & 15, 2020

A one-day online seminar featuring 4 sessions of 75 minutes with a closing session of 45 minutes. 6 1⁄2 hours in total. It will include taught components, Q&A sections and breakout sessions where participants can work through short exercises and network. This online session would be followed up with 1 to1 sessions of approximately 20 minutes duration.

Proposed programme for the online seminar:

10:30am Survival and Revival after Covid-19

This year has been devastating for many festivals and events, some are struggling to survive and many face a very uncertain future. This session considers strategies and options to help face up to the challenges of running festivals and events during and after the pandemic

11:00am Break

11:15am New Opportunities, New Models, New Partnerships

While the negative impacts of Covid on events are all too obvious, it will also present opportunities to consider new ways of working, present new partnership possibilities and open up new opportunities. This session will consider how we might go about identifying and developing these opportunities.

12.30pm Lunch

1:15pm Marketing and Media

This session will focus on how to define and develop a strong brand identity for your event looking at how to take advantage of technology and online opportunities as well as more traditional forms of marketing. We also cover ways to engage the media to deliver positive coverage around your event.

2:30pm Break

2:45pm Sponsorship and Fundraising

This session will help develop a greater awareness of revenue generating potential from traditional sponsorship opportunities to more digital-era possibilities. We consider how to adopt a creative approach to identifying potential sponsors, creating effective proposals and strategies to build and maintain relationships with supporters. We also consider a wide range of possibilities to source valuable resources for your events from grants, merchandise, donations and using your online presence to generate revenue.

4:00pm Break

4:15pm What Next?

A session bringing together some of the themes and ideas to emerge from the day with some thoughts and suggestions about how to proceed with strengthening not only individual events but the events sector generally with a chance for questions and discussion.

5:00pm Finish – Doodle Poll link for follow up 1to1 sessions.

Max Participants: 16/session (Note this is only open to Atlantic Canadian participants at this time)

Number of offerings: 2

Dates: Oct 13 & 15, 2020 (If demand warrants may add one more date on 14th)

Location: Online Zoom (Will need access to stable internet connection or phone line)

Cost: $250 (All Atlantic Canada Participants will be eligible for a scholarship of $250 to cover participation)

The Facilitator

Paul Gudgin has been involved with the festival industry for 30 years working on a wide range of large-scale and smaller events including the Aldeburgh Festival, City of London Festival, Durham International Brass Festival and 8 years as the Director of the world’s largest arts festival, The Edinburgh Festival Fringe. This was an exciting period that saw the event double in scale hosting an incredible 12,000 performances and selling over 8 million tickets. Paul was the first recipient of the Arts and Business (Scotland) Award for Leadership and awarded an Honorary Degree by the University of Edinburgh. He has become widely regarded as a leading expert in the field of festival and event management and was appointed Visiting Professor of Festivals and Events for the UK Centre for Events Management at Leeds Beckett University. Paul has been engaged to deliver training by a host of organisations including the British Council, Events Tasmania, The New Zealand Association of Event Professionals, Festivals and Events Ontario, Rotterdam Festivals, the Australian Centre for Event Management and the National Arts Council of Korea.


We have about 5 seats left so if you are interested please email Darlene Hynes at info@gmist.ca, put Festival and Events in the header and provide your name, organization, tel and email contact information and which session you would prefer.

For more information:

PO Box 130 Rocky Harbour, NL A0K4N0 Tel: (506)754-1200 Email:info@gmist.ca