Best Practice Missions

January 18, 2010

Best Practices Missions provide tourism planners and operators with first-hand industry knowledge and information on development and marketing models which exemplify such attributes as quality, high productivity, successfulness, experiential tourism, sustainable tourism practices, and motivation to travel.

There are a number of very exciting best practice missions coming up in March and April 2010 through ACOA’s Tourism Atlantic.

Such missions are designed to expose private sector operators and representatives of sustainable tourism communities to successful tourism operators/entrepreneurs and outstanding products and create an environment of ‘Competitiveness Through Best Practices.’ It is intended that this exposure will stimulate the generation of new product ideas, improved practices in customer service, innovative operational techniques, sound planning models and partnership opportunities for the Atlantic tourism sector.

Although the missions themselves serve as a form of demonstrative research, the program is intended to reinforce the importance of following the “Research/Product/Marketing Continuum” model in all tourism endeavors.

The Best Practices Missions program is coordinated by the Atlantic Canada Opportunities Agency (ACOA) through Tourism Atlantic, and in partnership with the Tourism Industry Association New Brunswick (TIANB)

Best Practices Missions will provide tourism planners and operators with first-hand industry knowledge and information on development and marketing models which exemplify such attributes as quality, high productivity, successfulness, experiential experiences, sustainable tourism practices, and motivation to travel.