July 30, 2010
The explosion of social media sites over the past five years has allowed consumers to share their thoughts and travel stories with millions of people with the push of a post button. Successful businesses have learned how to harness that appetite to share from consumers to develop some really unique and bold customer driven content… Read MoreJuly 28, 2010
There was a great article on MSNBC.com the other day on greenwashing. In it the writer talks about the implications the oil spill in the Gulf has had on companies who have promoted themselves as ‘Green’. The article looks at the transition BP took going from British Petroleum to BP and using the pitch of… Read MoreJuly 27, 2010
There has been lots of news recently with the work towards potentially establishing a national tourism certification program in Canada. In a more recent post I linked through to the work that ETHOS is doing in British Columbia, on piloting a certification program that may be rolled out across the country in the future. To… Read MoreJuly 19, 2010
Today is Canada’s Parks day an opportunity to get out and celebrate our great Canadian Parks. This year also happens to be the 125th anniversary for Parks Canada. In recognition of the day, Parks Canada has introduced a new Parks Canada Discovery Pass. As part of today’s Parks Day celebrations, the Honourable Jim Prentice, Minister of… Read MoreJuly 13, 2010
ETHOS plays a pivotal role on CSTAC, the Canadian Sustainable Tourism Advisory Council initially created by the Canadian Tourism Industry Association of Canada. ETHOS and British Columbia were chosen to lead the development of the Canadian Based National Sustainable Tourism Certification Program in collaboration with Green Tourism UK Ltd. Over 100 operators from across British… Read More