General Canadian Market Information and Research
Canadian Tourism Commission Research and Statistics
This is where you can find who is visiting Canada and how often, how Canadians travel, how the tourism business in Canada is faring and the latest tourism industry statistics.
Do Australians use a travel agent or book their trips on the web? How much do the Japanese spend on dinner when they’re vacationing? Where in Canada do Americans like to visit, and when?
We study our target markets – and our potential customers – closely so that we can strategically market to these travellers, and help the Canadian tourism industry deliver what we promise. Read in-depth the ins and outs and nuances of each of the CTC’s key geographical markets here.
An ongoing challenge for Canada’s tourism industry is matching new travel experiences with future market demand and changing demographics. Product demand research and industry capacity assessments help us stay in-tune with the travelling public’s zeitgeist. Because the more we know about our customers, the more we can speak directly to them and deliver the travel experiences they want. Check out the latest intelligence on emerging niche markets, trends, consumer motivations and the why behind traveller behavior and choices.
If you want to understand how the tourism industry works, we’ve got it all here – the latest research on lodging, transport, economic and political factors and other big issues that affect our business.
Are gas prices affecting American travel to Canada? Is better air service boosting visitors from Australia? Our trends and outlook research gazes into the crystal ball of the future and makes solid predictions on travel volume, consumer sentiment and travel intentions. We look at economic factors, air capacity, visits to and from Canada, industry development and competitor performance. Our outlook reports give brief economic overviews of key tourism markets to Canada (domestic and international), and an outlook on travel volumes for the upcoming travel season.
Conference Board of Canada
There are a number of resources available from the Conference Board of Canada to assist in identifying trends and market conditions in Canada.
Statistics Canada provides detailed statistical information on travel and tourism from both domestic and international markets. There is also information available around tourism indicators to demonstrate new product areas and growth opportunities.
Tourism Industry Association of Canada
Tourism Travel Trends – lots of good information on trends happening in the tourism industry across Canada
Atlantic Canada Tourism Partnership
Partnership of provincial and federal governments to promote Atlantic Canada – stats info on foreign markets.
International Cruise Line Association
Information available on the cruise industry around the world.
The World Travel & Tourism Council
The WTTC represents the private sector by trying to create awareness of the global impact of travel and tourism.
NewMedia Trend Watch
Online Travel Market information that highlights research and stats regarding travellers using online resources.
Travel Activities and Motivations Survey (TAMS)
TAMS examines recreational activities and travel habits of Canadians and Americans. TAMS provides detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns and helps identify existing and potential travel markets in North America.
Travel Tourism Research Association
A wide range of tourism research websites and interesting articles.
Provincial Tourism Market Information and Research
This is a newsletter sent out periodically with updates on what is going on in the tourism industry in NS.
This is the provincial tourism stats site, lots of great info on trend, regional profiles, and industry profiles.
NS Tourism Plan that outlines the vision and direction for the provincial tourism department.
Newfoundland and Labrador
Department of Tourism, Culture and Recreation
This is the provincial tourism stats site, lots of great info on tourism visitation and profiles.
Provincial tourism strategy that outlines the vision for Newfoundland and Labrador
Hospitality Newfoundland and Labrador
Reports on various tourism profiles and stats.
Prince Edward Island
Provincial Tourism Department
Tourism Indicators – most recent statistics on visitors to the province.
Provincial Tourism Strategy
Focus on Tourism
Everything you want to know about product ideas, updated statistics, marketing opportunities, trade and media events… and more.
Department of Tourism and Parks
Provides statistical information, industry profiles and lots of other great information to help identify your target markets.
Strategic Plan – highlights the direction of the department.