Tools & Resources


Marketing and Research

General Canadian Market Information and Research

Canadian Tourism Commission Research and Statistics

Tourism Snapshot is a quick look at the tourism industry by month in Canada.

This is where you can find who is visiting Canada and how often, how Canadians travel, how the tourism business in Canada is faring and the latest tourism industry statistics.

Do Australians use a travel agent or book their trips on the web? How much do the Japanese spend on dinner when they’re vacationing? Where in Canada do Americans like to visit, and when?
We study our target markets – and our potential customers – closely so that we can strategically market to these travellers, and help the Canadian tourism industry deliver what we promise. Read in-depth the ins and outs and nuances of each of the CTC’s key geographical markets here.

An ongoing challenge for Canada’s tourism industry is matching new travel experiences with future market demand and changing demographics. Product demand research and industry capacity assessments help us stay in-tune with the travelling public’s zeitgeist. Because the more we know about our customers, the more we can speak directly to them and deliver the travel experiences they want. Check out the latest intelligence on emerging niche markets, trends, consumer motivations and the why behind traveller behavior and choices.

If you want to understand how the tourism industry works, we’ve got it all here – the latest research on lodging, transport, economic and political factors and other big issues that affect our business.

Are gas prices affecting American travel to Canada? Is better air service boosting visitors from Australia? Our trends and outlook research gazes into the crystal ball of the future and makes solid predictions on travel volume, consumer sentiment and travel intentions. We look at economic factors, air capacity, visits to and from Canada, industry development and competitor performance. Our outlook reports give brief economic overviews of key tourism markets to Canada (domestic and international), and an outlook on travel volumes for the upcoming travel season.

Conference Board of Canada

There are a number of resources available from the Conference Board of Canada to assist in identifying trends and market conditions in Canada.
http://www.conferenceboard.ca/topics/economics/travel.aspx

Statistics Canada

Statistics Canada provides detailed statistical information on travel and tourism from both domestic and international markets. There is also information available around tourism indicators to demonstrate new product areas and growth opportunities.
http://www40.statcan.gc.ca/l01/ind01/l2_4007-eng.htm

Tourism Industry Association of Canada

Tourism Travel Trends – lots of good information on trends happening in the tourism industry across Canada
http://www.tiac-aitc.ca/english/documents/advocacy/2009/2008Statist…

Atlantic Canada Tourism Partnership

Partnership of provincial and federal governments to promote Atlantic Canada – stats info on foreign markets.
http://www.actp-ptca.ca/research.html

International Cruise Line Association

Information available on the cruise industry around the world.
www.iccl.org

The World Travel & Tourism Council

The WTTC represents the private sector by trying to create awareness of the global impact of travel and tourism.
www.wttc.org

NewMedia Trend Watch

Online Travel Market information that highlights research and stats regarding travellers using online resources.
http://www.newmediatrendwatch.com/markets-by-country/17-usa/126-online-travel-market

Travel Activities and Motivations Survey (TAMS)

TAMS examines recreational activities and travel habits of Canadians and Americans. TAMS provides detailed information on travellers’ activities, travel motivators, places visited, type of accommodation used, impressions of Canada, its provinces and territories, demographics and media consumption patterns and helps identify existing and potential travel markets in North America.
http://www.tourism.gov.on.ca/english/research/travel_activities/index.html

Travel Tourism Research Association

A wide range of tourism research websites and interesting articles.
www.ttracanada.ca/en/news-research/research-projects.html

Provincial Tourism Market Information and Research

Nova Scotia

Facts Flash

This is a newsletter sent out periodically with updates on what is going on in the tourism industry in NS.
http://www.nstpc.com/default.asp?mn=1.3.51

Tourism Insights

This is the provincial tourism stats site, lots of great info on trend, regional profiles, and industry profiles.
http://www.gov.ns.ca/tch/pubs/insights/AbsPage.aspx?siteid=1&la

NS Tourism Plan that outlines the vision and direction for the provincial tourism department.
http://www.gov.ns.ca/Tch/tourism_plan.asp

Newfoundland and Labrador

Department of Tourism, Culture and Recreation

This is the provincial tourism stats site, lots of great info on tourism visitation and profiles.
http://www.tcr.gov.nl.ca/tcr/stats/index.html

Provincial tourism strategy that outlines the vision for Newfoundland and Labrador
http://www.scribd.com/doc/14076306/Uncommon-Potential-A-Vision-for-Newfoundland-and-Labrador-Tourism

Hospitality Newfoundland and Labrador

Reports on various tourism profiles and stats.
http://www.hnl.ca/reports.php

Prince Edward Island

Provincial Tourism Department

Tourism Indicators – most recent statistics on visitors to the province.
http://www.gov.pe.ca/photos/original/current_tourism.pdf

Provincial Tourism Strategy
http://www.gov.pe.ca/photos/original/tourism_final05.pdf

New Brunswick

Focus on Tourism

Everything you want to know about product ideas, updated statistics, marketing opportunities, trade and media events… and more.
http://www.gnb.ca/0397/Focus-e.asp

Department of Tourism and Parks

Provides statistical information, industry profiles and lots of other great information to help identify your target markets.
http://www.gnb.ca/0397/research-e.asp

Strategic Plan – highlights the direction of the department.
http://www.gnb.ca/0397/documents/strategyplan-e.pdf