April 16 - 19, 2018
The Edge of the Wedge is the premier experiential travel training program in Canada! Set in the natural splendor of Gros Morne National Park, the Edge of the Wedge is an immersive, hands on opportunity that will increase your revenue potential, competitive market position, result in new tourism experiences and long lasting community partnerships. And if that’s not enough, you’ll be aligning with how the provincial and national destination marketing organizations are selling Canada.
This one-day workshop will help businesses focus on key areas of brand awareness in a social media age. Throughout the day participants will be led through various training excercises that will help them understand how they engage their customers and provide a high level customer service experience through social media. Once the session is complete, participants will walk away with a better understanding of how to reflect their brands online (and off…) and utilize social media platforms to build their business.
The two day Beacons of Effective Sustainable Tourism program will guide tourism business owners and managers through a series of checklists and resources as they build their own ‘sustainability action plan’. You will consider and examine the three pillars of sustainability – economic, environmental and socio-cultural – to provide a balanced and holistic approach to achieving and improving sustainability. Please note that this program can be delivered in partnership with any community interested in Atlantic Canada.