Edge of the Wedge Experiential Travel Course
April 16 - 19, 2018
The Edge of the Wedge is the premier experiential travel training program in Canada! Set in the natural splendor of Gros Morne National Park, the Edge of the Wedge is an immersive, hands on opportunity that will increase your revenue potential, competitive market position, result in new tourism experiences and long lasting community partnerships. And if that’s not enough, you’ll be aligning with how the provincial and national destination marketing organizations are selling Canada.
There is a shift taking place in how visitors want to experience their destinations. People want to be connected, to understand and experience the local culture and traditions in ways that have a low impact on the people and places we welcome travellers. At the Edge of the Wedge we will show you how to create those experiences and more!
Experiential travel is more than a consumer trend, it is an opportunity to engage travellers in the special places, customs, traditions and stories that are uniquely yours. Authentic visitor experiences are at the heart of connecting visitors to your community, and this means adding a new layer above ‘goods and services’ called experiences!
What you will take away from the Edge of the Wedge:
- Gain a solid understanding of experiential travel, the opportunities, benefits, risks and investment required to succeed.
- Immerse yourself in a destination that’s made the ‘shift’ to experiential travel and is a leader.
- Learn how to think like a traveller by engaging in authentic Atlantic Canadian community experiences that demonstrate the visitor experience, and then get a chance to meet the operators and hear their stories.
- Discover new practices that enable you to dream, design, and package memorable travel experiences.
- Establish a network of colleagues, fondly known as ‘Edgies’ who all have an interest in optimizing the potential for experiential travel in their region.
- Learn by doing!
Who is this program for?
- Private Sector and Not-for-Profit business who directly welcome the guest, and those that support the guest experience
- Government organizations, associations, destination marketing organizations who support and develop the tourism industry
Past Participants have this to say….
“In a world where superlatives are thrown about like confetti GMIST delivers an incredibly immersive journey into the heart of experiential & sustainable tourism”
“An Amazing experience- honored to have had the opportunity to take part :) ”
“I am honored to have had the opportunity to participate in this program and I can’t wait to start working with our operators”
“I loved the more relaxed group sessions, such as the sustainability discussion. It really helped to make to a fun, relaxed group. This course combines learning, networking and fun extremely well!!”
“Great course! Valuable info and I look forward to applying what I learned at home!”
The Location –
Gros Morne National Park and surrounding communities will be our living laboratory over the four days you will be at the Edge. A UNESCO world heritage site located on the western coast of Newfoundland and Labrador, Gros Morne National Park will leave you breathless both literally and figuratively. We guarantee you this is like no other classroom you have ever experienced! Fisherman’s Landing Inn will serve as our main point of contact for the program and we have rooms blocked there for $133/night plus tax single and $143/night plus tax double.
Date: April 16 – 19, 2018 (We start with a meet and greet on April 16th, at 6:30 PM and finish late 11 PM on April 19th, so plan on flying or driving out mid morning or late afternoon on April 20th.)
Times: 8:00 am – 9:00 pm daily (Don’t worry it is fun and the time will fly by!)
Cost: The cost for the program is $999.00 plus HST (Please note this cost covers all meals but one supper – participants are expected to pay for their own accommodations at Fisherman’s Landing Inn ($133/night single, $143/night double which includes hot buffet breakfast) and transportation to the program)
Funding Available: GMIST provides 50% assistance (Maximum $1000.00) for the GMIST Edge of the Wedge course to qualified Atlantic Canadian tourism operators for tuition, travel, meals, and accommodations. You may also qualify for a further 25% from your provincial tourism department! To be eligible you must be a for profit or not for profit tourism business or attraction. Municipal, provincial and federal agencies are not eligible. There are a limited number of subsidies available so apply early. If you believe you are eligible for a subsidy apply now by filling out this form! Please note you are responsible for contacting your provincial tourism departments to inquire about the 25% provincial subsidy.
For additional information on what to pack, schedule outline and directions to the park please download the edge-info-package-2018-2.
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